Big Data names large-scale collection and computational analysis of behavioural information. Algorithms process millions of data points to identify patterns, predict preferences and target interventions at individual and population levels.
Big Data systems function as digital unconscious, revealing patterns in behaviour of which individuals remain unaware. This enables psychopolitical steering at pre-reflexive levels, potentially short-circuiting conscious deliberation and free choice.
Related: digital-unconscious, surveillance, psychopolitics